MIAMI, FL – February 24, 2016 – (HISPANICIZE WIRE) – Hispanicize 2016 and DiMe Media announced today that nominations are officially open through March 7th for the 2nd Annual Tecla Awards. Presented in partnership with Telemundo, the 2nd Annual Tecla Awards (www.TeclaAwards.com) will be streamed live online for viewers worldwide on Thursday, April 7th, 2016 from downtown Miami.
Honoring excellence in U.S. Latino online video, blogging, media, marketing and those who create it, the 2nd Annual Tecla Awards will reflect the growing state of original Latino programming native to YouTube, Facebook, Vine, Instagram, live broadcasting, blogging and virtually all types of social media platforms.
To ensure the broadest participation by the online Latino content producing community, the official entry process has been streamlined.
Nominations are open and can be made at http://www.TeclaAwards.com and close 11:59 pm PT on Monday, March 7, 2016. The public is invited to nominate their favorite creators- including themselves- for any of the more than 20 themed categories.
“This is the Golden Age for Latino creators as brands, agencies and media companies themselves recognize that all traditional media paradigms are shifting to online,” said Manny Ruiz, founder and creative director of Hispanicize and the Tecla Awards. “The 2016 Tecla Awards captures this evolution and will raise the bar for the creators, media and marketing industries that comprise the U.S. Hispanic online community.”
“We are incredibly proud to be presenting the coveted ‘2nd Annual Tecla Awards’,” said Borja Perez, senior vice president of digital and social media for NBCUniversal Telemundo Enterprises. “In partnership with Hispanicize, we are looking forward to recognizing this year’s biggest and brightest creators.”
“When it comes to the digital space Latinos are creative and dynamic while producing content in English, Spanish as well as bilingually,” said Cristy Clavijo-Kish, Co-CEO of DiMe Media and managing partner for the 2016 Tecla Awards. “Our awards program produced in conjunction with our Official Media Partner, Telemundo Networks, will be the standard by which awards are measured and will be the hottest, most star-studded and engaging ticket of ALL Hispanicize 2016.”
New Tecla Awards categories include:
— All-new awards including Best Latin Artist using Social Media and Most Admired Latino Celebrity on Social Media.
— Three awards devoted to short-form video: Vine, Snapchat Story Teller and Instagram
— A television award recognizing the Best Broadcast or Cable Network Doing Social TV
— A “Creator of the Year” award that will be voted on by the public starting on March 7th.
— Telemundo will be presenting for the first time ever, the Social Innovation Award at the Tecla Awards. This award honors an individual innovator whose work has explored new trends, showcased pioneering spirit and greatly impacted society
The finalists are determined by a tally of the nominations that were submitted by the Teclas Nominations Academy and the public nominations process running through March 7th. The winners of the 2016 Tecla Awards will be determined by the Tecla Judges Academy comprised of a select group of leaders shaping the future of Latino social media, entertainment and marketing. They include creators, executives, network leaders and other experts in the online content development industry.
The full list of categories for the 2nd Annual Tecla Awards include:
SUBJECT AWARDS – Top Creators Developing Content About:
— Beauty
— Fashion
— Food
— Comedy
— Technology
— Health and Wellness
— Kids and Family
— Lifestyle
— Latino News and Culture
MUSIC AWARDS
— Best Music Artist Using Social Media
— Cover Songs Performer
BEST SHORT FORM VIDEO AWARDS
— Instagram
— Snapchat Storyteller
— Viner
GENERAL SOCIAL MEDIA
— Best Spanish-Language Creator
— Most Influential Latino on Twitter
— Best Latino Facebook Page
— Most Admired Latino Celebrity on Social Media
— Best Latino Pinner on Pinterest
CAMPAIGN, MEDIA AND MARKETING AWARDS
— Best Use of Integrated Social Media and Digital Advertising Buy
— Best Sponsored Blog Post
— Best Sponsored Video
— Best Social Good or Cause-Related Campaign
— Best Agency Doing Hispanic Social Media
— Best Broadcast or Cable Network Doing Social TV
— Best Content Marketing Video
Recognizing the important role that audiences play in the online community, the Teclas are putting fan participation at the heart of selecting the winner of a Latino Creator of the Year Award. Fans are allowed to publicly nominate their favorite creators or programs across official Tecla Award categories (with the exception of the marketing and media-related categories) at www.TeclaAwards.com.
The inaugural 2015 Tecla Awards garnered millions of impressions and was a trending topic on Twitter. The two-hour live show featured some of the biggest names of multicultural YouTube and social media and included a musical performance by Chino y Nacho. The 2016 Tecla Awards will feature top online and broadcast talent to present awards including confirmed talents of popular Viner Lele Pons, YouTube Fashionistas La Clika and Alejandra Rodriguez of Styled by Ale, and Latino comedians Los Pichy Boys and David Lopez, and a performance from a top musical group to be announced next week.
Tecla Award Sponsors
Sponsorships for the Tecla Awards are still available by contacting TeclaAwards@hispanicize.com. To date Tecla Award sponsors include Toyota, Prudential Financial, Telemundo and Raydr.
Other overall sponsors of Hispanicize 2016 also include Que Rica Vida, General Mills, Kimberly-Clark Corporation, Wells Fargo, State Farm, Dominican Republic Tourism, Kelley Blue Book, Savings.com, Comcast, MSNBC, NBC News, Pinterest, Visit Philly, Alma, República, Sensis, BTL Network, IZEA, Paco Collective, BodenPR, Newlink Americas, Pinta, Diario Las Americas and Miami Herald Media Company.
About the Tecla Awards
Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards honor excellence in U.S. Latino online video, blogging, media, marketing and those who create it.
The 2nd Annual Tecla Awards reflect the growing state of original programming native to YouTube, Facebook, Vine, Instagram, live broadcasting, blogging and virtually all types of social media platforms.
The 2nd Annual Tecla Awards will be held on Thursday, April 7, 2016 at Hispanicize 2016 Week in Miami, Florida and are held annually at Hispanicize, the largest U.S. Hispanic social media, marketing, media and entertainment industries event in the nation.
The awards are a co-production of the Hispanicize event and the DiMe Media network. The Tecla Awards are being conducted in alliance with Telemundo, the official and exclusive media partner of the awards.
About Hispanicize
Now in its seventh year, Hispanicize 2016 Week (www.HispanicizeEvent.com) (#Hispz16) is the iconic, largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. Hispanicize 2016 is expected to gather more than 3,000 of the nation’s most influential Latino professionals from the industries of digital content creation, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami’s InterContinental hotel, April 4-8, 2016.
The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.
The Hispanicize event can be found on Facebook https://www.facebook.com/Hispanicize, Instagram (@HispanicizeEvent), Twitter and Periscope (@Hispanicize).