MIAMI, FL — November 2, 2026 — (NOTICIAS NEWSWIRE) — The Valencian Community has strengthened its international presence in the United States through an institutional and business mission in Miami aimed at creating new opportunities for collaboration across the tourism, cultural, music and entertainment industries.
The initiative was led by the Federation of Leisure and Tourism of the Valencian Community (FOTUR), together with Turisme Comunitat Valenciana, in collaboration with the Spanish Tourism Office in Miami, the Council of Chambers of Commerce of the Valencian Community, and the Spanish Chamber of Commerce in the United States. Participants included Israel Martínez, Director General of Tourism of the Valencian Regional Government; Víctor Pérez, President of FOTUR; and Belén Alfaro, Consul General of Spain in Miami.
One of the mission’s highlights was an exclusive evening aboard the Seafair, bringing together institutional representatives, business leaders, artists, and professionals from Miami’s music and audiovisual industries. The event combined the promotion of the Valencian Community’s tourism offering with an evening celebrating culture, entertainment, and business networking, with the goal of building stronger connections between the two markets.
Among the Miami institutional representatives in attendance were Grisell Marino, Director of the Miami-Dade Hispanic Affairs Board; Helena Poleo, Communications Director for the City of Miami; and Christina Crespi of the Downtown Development Authority. The Florida Valencian Center was also represented by Inma Cortes and Marcelo Llobell.
Entertainment personalities attending the event included Alicia Machado, Cinthya Bagué, and Vicky Echeverry. Music and audiovisual industry professionals and executives were also present, including Julio Bagué, Vice President of peermusic; Peter Robles, CEO of Aquos Entertainment; Hugo Chávez of Miami Talents; and Martu Freeman-Parquet, founder of Fashion Alliance Network.
The Valencian delegation included Alejandro Bermejo Fliquete, Second Vice President of the Valencia Chamber of Commerce; Jorge Linares Ferrán, Managing Director; María Mónica Morales, Head of Tourism; Federico Fuster López, President of HOSBEC; and Miguel March Woltés, Head of Product Development.
Representatives from Visit València, Visit Benidorm, Introducing Castellón, and the Alcoi City Council also participated, alongside representatives from Valencia Premium, The Best of Valencia, and PROMFEST, led by its President, Joan Vicente Diez.
During the presentation, Israel Martínez invited attendees to discover the Valencian Community’s tourism and cultural diversity, highlighting its heritage and the legacy of iconic figures in Spanish music, including Camilo Sesto. Born in Alcoy, Alicante, the celebrated singer remains closely associated with his hometown, which is home to a museum dedicated to preserving his legacy.
Víctor Pérez presented the potential of Valencian festival culture and the region’s music festival offering across the provinces of Castellón, Valencia, and Alicante. He emphasized the role of live music and major events in raising the region’s international profile.
“We want to bring the Valencian Community’s festival culture, music, and entertainment industry to international audiences, showcasing the talent and capacity of our sector to generate new opportunities. Miami is a strategic gateway for building partnerships and connecting our festivals and businesses with markets across the United States and Latin America,” said Víctor Pérez, President of FOTUR.
The presentation also highlighted strategic tourism segments, including MICE tourism (meetings, incentives, conferences, and exhibitions), wellness, golf, and cruises, alongside experiences centered on gastronomy, cultural heritage, the Mediterranean lifestyle, and premium tourism.
Music was a defining feature of the evening, which concluded with performances by Valencian DJ Vicente Ferrer and Miami-based DJ Francis King, bringing together the sounds and festival culture of the Valencian Community and Miami.
Coinciding with World Travel Expo, the mission capitalized on the presence of international industry professionals in Miami to increase the Valencian Community’s visibility and establish new connections in the North American market. The initiative forms part of the region’s broader internationalization strategy, positioning tourism, culture, music, and entertainment as distinctive elements of its offering.
WATCH THE VALENCIAN COMMUNITY PROMOTIONAL VIDEO
View the promotional video
DISCOVER FOTUR FESTIVALS AND ACTIVITIES
Watch the FOTUR festivals and activities video
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Irene López
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Hispanic Target Magazine