MIAMI, FL – March 19, 2015 – (HISPANICIZE WIRE) – Reaching its latest milestone, BTL Network, a multicultural experiential marketing agency, is proud to announce its support of Hispanicize 2015, by bringing for the first time, live-streaming broadcast services in partnership with Massi International, a company specialized in radio and video viralization and content creation through its AVRA system, an advanced radio automation software with rich social media and high-definition (HD) video playout capabilities.
Now in its sixth year, Hispanicize is expected to gather over 2,000 trendsetters in social media, entertainment, technology and innovation, among other industries to the InterContinental Hotel in Miami, from March 16-20. BTL Network and Massi International will live stream programming via the AVRA system with the capacity to switch between audio and HD video, allowing the audience to follow the interviews and conversations using any smart technology device both during and after the event
“We are very excited to be partnering with Hispanicize and Massi International, and to bring these digital media services to the broadcast industry for the first time,” said Servio Fernandez, CEO at BTL Network. “At BTL Network, we love to innovate, so we jumped at the opportunity to test drive the latest AVRA system, and the fact that we are able to bring the first live broadcast capabilities to Hispanicize is a great bonus.”
“The idea is to engage in real-time conversations with the various celebrities, top influencers and newsmakers who will be attending the event, and to generate more buzz about their participation at Hispanicize 2015,” said Jonathan Massiani, CEO at Massi International. “The content will be live streaming on the web, mobile devices and tablets, and also stored for future access from broadcast channels.”
The AVRA system provides the capability to transmit video in real time to conventional radio, as well as on-screen live social media posts. AVRA is also compatible with social media channels including Skype, YouTube, Facebook and Twitter. The system is ideal for broadcasters who are seeking to move into the new era of ‘Multimedia Radio’ transmissions.
About BTL Network
BTL Network is a leading multicultural marketing agency with offices in Miami, Panama, and Caracas. Since 2007, BTL Network has provided impactful marketing and advertising solutions to clients such as Mercedes-Benz, Visa, Diageo, Pernod Ricard, GuideWell Connect and Florida Blue, a Blue Cross and Blue Shield company. Known for developing creative and results-driven campaigns, BTL Network specializes in driving brand engagement among consumers through experiential marketing and breakthrough advertising strategies. To learn more about BTL Network, visit btlnetwork.com. Follow BTL Network on Facebook (http://www.facebook.com/btlnetwork) and Twitter (@btlnetwork).
About Massi International
Massi International is an integrated marketing & strategy group of companies, each specialized in key consumer/shopper to brand connections. Massi International is a leading company specialized in: image, PR and viralization.