INTERNET & TECHNOLOGY
Mariana Botero of Entravision explains how to market mobile applications in CR 15° of FePI and PRODU this October 6
MIAMI, FL — October 4, 2021 — (NOTICIAS NEWSWIRE) — How applications are positioned, which are the user acquisition strategies, what variables should be considered when developing the media mix for an App and why, will be the questions that Mariana Botero, SVP of Growth LATAM of Entravisión, will be answering in a new session… Continue Reading
PRODU FastFWD: Hybrid Creativity: The Spirit of FIAP 2021
MIAMI, FL — September 30, 2021 — (NOTICIAS NEWSWIRE) — In a changing and increasingly demanding world, only hybrid creativity is capable of establishing a growth node for brands. This is evident in the ideas that will compete for metals at FIAP 2021. In a new edition of the PRODU FastFWD monthly report, corresponding to… Continue Reading
Felipe del Sol of Admetricks explains how they revolutionized the industry with optimized digital metrics this October 5 at FIAP’s Face to Face webinar
MIAMI, FL — September 29, 2021 — (NOTICIAS NEWSWIRE) — Experts have spent years learning, measuring, and optimizing impressions, viewability, views, conversions, clicks, CPC, CPM, CPV, ROI, among others. But, these measurements have not been enough for those who work in the media, since it has been impossible to integrate and compare the measurements of… Continue Reading
Luciana Salazar of Teads LATAM explains the key concepts of programmatic in a new session of the CR 15th of FePI and PRODU on September 30
MIAMI, FL — September 27, 2021 — (NOTICIAS NEWSWIRE) — Programmatic is considered the strongest disruptive wave in the last 10 years in the digital advertising ecosystem. Luciana Salazar, VP Business Development of Teads LATAM, will describe the basic concepts of this technology tool for buying advertising in digital media, which are key to the… Continue Reading
FIAP Announces the Finalists for its 2021 Edition
MIAMI, FL — September 20, 2021 — (NOTICIAS NEWSWIRE) — The 196 shortlist jurors rendered their verdict. The Ibero-American Festival of Creativity – FIAP, already has the list of finalists of its 2021 edition. After 15 days of review, 196 juries from 16 Latin American countries evaluated the best of our creativity, and today they… Continue Reading
Verizon celebrates Hispanic Heritage connecting customers to loved ones in Latin America
— New wireless customers can now call family in Latin America on us, with free Global Choice¹. —
What you need to know:
– Starting today, Verizon will begin offering free Global Choice to new wireless customers on Unlimited plans (original value of $10/mo).
– Global Choice gives customers access to an international long distance plan with a monthly allowance of minutes to select countries at discounted rates.
– Qualifying customers can choose one of 11 Latin American countries including Colombia, Dominican Republic, Guatemala and more for free as long as they remain on a qualifying Unlimited Plan.
– Beginning September 29, existing customers who add a line on certain Unlimited plans will also receive free Global Choice to their pick of one of those 11 Latin American countries².
Diego Wallach from Publicis shares his award-winning creative experience at the FIAP Face to Face webinar this Tuesday, September 20
MIAMI, FL — September 17, 2021 — (NOTICIAS NEWSWIRE) — In the world of communications and marketing, creativity is considered one of the most valued and desired assets by clients when choosing an agency. Being different, creative, and innovative is the great challenge that all of us who work in the advertising industry must face…. Continue Reading
Alita Pereyra and Gabriela Paredes of Mediabrands Reveal the Magic of Blending Media and Creativity on September 20 at the CR 15° de FePI & PRODU
MIAMI, FL — September 15, 2021 — (NOTICIAS NEWSWIRE) — If we made an analogy between the brain’s hemispheres and the media and creativity crafts, each discipline would quickly be assigned to the opposite side. “But in that union, it is where we found magic again”, highlights Alita Pereyra, Regional Creative Director Latin America, Mediabrands,… Continue Reading