MIAMI, FL — October 7, 2021 — (NOTICIAS NEWSWIRE) — After months of sanitary crisis, the Ibero-American advertising industry proves once more that by means of its cultural roots, remarkable ideas, capable to support the purpose of brands and contribute to build a fairest, more balanced and sympathetic society, are born.
In this edition, FIAP selected 369 shortlists and awarded to that select group 174 metals as following: 31 Golds, 62 Silvers, 77 Bronzes and y 4 Ibero-American Grandes Soles. Additionally, a special mention (equal as a Gran Sol) was awarded in the Innovation category.
DDB Latina was established as Network of the Year and Africa DDB was recognized as Agency of the Year with a successful record due to outstanding campaigns such as Let Her Run and Salla 2032. While House of Lapland became Marketer of the Year, and Triatoma/Primo Content, Production Company of the Year.
We Believers completes the honor roll of special awardees as the Independent Agency of the Year. Recognized campaigns such as El Clásico de la Historia for Corona and Burger King Cows’ Menu for Burger King Global, proved the agency to be worthy of this award.
Ibero-American Gran Sol
In the Formats category, #SEGUIMOSHABLANDO DEEPTRUTH won the Ibero-American Grand Sol. This outstanding initiative of Publicis Mexico for PropuestaCívica AC /Reporters Without Borders, swept the globe by addressing in a sensitive, sympathetic, and innovative way an issue barely mentioned in Mexico, and in all Latin America: the violence against journalists.
Africa DDB piece for House of Lapland, Salla 2032, was awarded with two Ibero-American Grandes Soles, one in the Innovation category, and the other in Ads. This campaign using creativity and inspiration looks into the scale of global warming. Salla, which claims to be the coldest town in Finland, launched a bid to host the 2032 Summer Olympics.
The fourth and last Ibero-American Grand Sol went to Let Her Run, created also by Africa DDB for SporTV. A beautiful movie that shows flawlessly the truth about the gender inequality that populates the major sports events.
Top 3 FIAP 2021
Agencies
- Africa / DDB
- AlmapBBDO
- We Believers
Networks:
- DDB Latina
- Publicis
- Ogilvy
Independent Agencies
- We Believers, US
- Fantástica, Colombia
- DON, Argentina
Production Houses:
- Triatoma/Primo Content
- Oriental Films México
- Ábaco Films, Whisky Films y Macarena Films
Marketers:
- House of Lapland
- Burger King
- ABINBEV
Country Award*:
| 1 | Brazil | Africa / DDB |
| 2 | US | WeBelievers |
| 3 | Mexico | PublicisWorldwide México |
| 4 | Colombia | draftLine ABINBEV |
| 5 | Spain | FCB&FiReSpain |
| 6 | Pto Rico | DDB Latina |
| 7 | Chile | La Familia |
| 8 | Argentina | DON |
| 9 | Ecuador | Mullenlowe Delta |
| 10 | Panama | McCannWorldwide |
| 11 | Venezuela | WingsThe Agency |
| 12 | Bolivia | Ariadna CommunicationsGroup |
| 13 | Paraguay | Ogilvy&Mather |
| 14 | Peru | Circus Grey |
| 15 | Costa Rica | McCann |
| 16 | Uruguay | VMLY&R |
| 17 | Nicaragua | Diario La Prensa |
*Most awarded agency per country.
It is worth highlighting that 35% of the shortlist made this list due to an alliance of FIAP 2021 with the local creative circles and association of Argentina (Diente), Mexico (Círculo de Oro), Peru (Ideas), Portugal (Club de Creativos), Puerto Rico (Cúspide), Paraguay (Tatakua), Spain (C de C), Bolivia (Locoto), Panama (Caribe), Uruguay (Desachate), Hispanic US (Addy), andwithWina Festival Global.
Furthermore, the creative circles of Venezuela and Nicaragua were granted to register their pieces free of charge.
In doing so, FIAP reasserted its commitment to aligned the local recognitions and taking to the next level in the region.
View all awarded campaigns here
Watch the FIAP 2021’s PRODU Special here