MIAMI, FL — October 21, 2021 — (NOTICIAS NEWSWIRE) — Brands no longer belong to those who manufacture them, but to those who use them and their perceptions, highlights Johanna Chamorro, TOPLINE Co-Founder & Strategic Director, in her article “Let’s Stop selling and let’s talk.”
In this new edition of PRODU Opinion, Chamorro says that “the power that the consumer has over the brands we represent makes our work as communicators more complex, so we must not only conceived advertising campaigns but also help our clients improve their conversation.”
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