MIAMI, FL — May 26, 2022 — (NOTICIAS NEWSWIRE) — NFTs (Non-Fungible Tokens) are transforming the advertising industry by giving identity and authenticity to digital works. Furthermore, winds of revolution are blowing hard on the industry of ideas. In this edition of PRODU FastFWD, “NFT: Digital Authenticity”, creatives such as Sebastián Arrechedera, founder of Rainbow… Continue Reading
MARKETING/ SOCIAL MEDIA
PRODU FIAP Face to Face Webinar: #FIAP2022 presents its jury presidents on Tuesday, May 31
MIAMI, FL — May 25, 2022 — (NOTICIAS NEWSWIRE) — The 51st edition of the Ibero-American Festival of Creativity #FIAP2022, already has selected its lineup of jury presidents for its four categories: Formats, Innovation, Advs, and Production. This prestigious group of experienced professionals of the industry includes Ester García Cosín, CEO of Havas Media Group (Spain),… Continue Reading
#FIAP2022 announces extension of the Early Bird
— The pieces registered before May 31 will have a 10% discount —
PRODU FIAP Face to Face Webinar: ‘Redefining the role of content’ will be addressed tomorrow, Tuesday, May 17
MIAMI, FL — May 16, 2022 — (NOTICIAS NEWSWIRE) — Content represents a large chunk (47% according to Nielsen) of the cake of key elements for a successful communication campaign. When media and message find their perfect balance, the impact on sales and ROI is evident. But how is this content that audiences are eager… Continue Reading
The Power of Simple Ideas for Multicultural Agencies
MIAMI, FL — May 12, 2022 — (NOTICIAS NEWSWIRE) — For the second straight year, PRODU, Circulo Creativo USA and the Hispanic Marketing Council (HMC) have reviewed the dynamic work of multicultural agencies and their creative output in the report: “The Power of Simple Ideas”, which is included in The HMC 2022 Hispanic Market Guide… Continue Reading
PRODU Opinion May 2022 – Carlos Fernández Oxté from Archer Troy proposes a “Storytelling revolution” in the face of virtual world
MIAMI, FL — May 12, 2022 — (NOTICIAS NEWSWIRE) — Despite more than two decades of changes experienced by the industry -especially the technology and digital acceleration-, for Carlos FernándezOxté, Chief Creative Director of Archer Troy, “advertising will always be the same, because it follows the same principle: to surprise and persuade the consumer through… Continue Reading
Webinar on the Way to IAB MIXX by PRODU: For the jury campaigns must have achieved outstanding results for brands
MIAMI, FL — May 9, 2022 — (NOTICIAS NEWSWIRE) — Although the evaluation of the pieces that participate in the IAB Mixx (Mexican edition) awards is defined under three parameters: creativity, strategy, and results, the latter must be supported by data and addressed from the beginning of the development of the campaign. Members of the… Continue Reading
First Nominees for the Latin Podcast Awards 2022
— The Latin Podcast Awards is proud to showcase nine nominees opening the greatest international podcasting event in the world. —
#FIAP2022 kicks off with new categories and regional alliances
— The pieces registered before May 16 will have a 10% discount —
Las 10 personalidades de la TV hispana más influyentes en redes sociales
MIAMI, FL — 28 de Abril, 2022 — (NOTICIAS NEWSWIRE) — Las redes sociales ofrecen una ventana a la vida profesional y personal de los famosos y les han permitido comunicarse directamente con sus fanáticos. Entendiendo el impacto tan grande que tienen como medio de comunicación y acercamiento al público, la agencia de marketing de… Continue Reading