— Courtesy: Nevarez Communications – Download Press Photos HERE. —
— In 2020, Nobeat reached the prominent list of Latin producers on Billboard as one of the ten most important producers of the industry —
— ‘Hailing from Santa Marta, Colombia Nobeat comes with his captivating hybrid sound and deep, raspy vocals’ – Billboard —
— The multi-hyphenated artist arrives to grab industry shakers and global listeners’ attention.’ – HOLA! USA —
— ‘Nobeat among the rising stars of the new generation who aspire to grow and excel.’ – Primera Hora —
— Listen to ‘Medio Crazy’ HERE. —
MIAMI, FL – June 4, 2021 – (NOTICIAS NEWSWIRE) – After sharing the success of their global hit “Ayer Me Llamó Mi Ex”, Colombian music prodigy Nobeat and Argentinian trap star KHEA has joined forces, once again, to revolutionize the music industry with avant-garde styles and sounds that will take them around the world. This new song, “Medio Crazy”, fuses retro rhythms with modern sounds, using dancehall and reggaeton beats with a touch of funk sounds from the 80’s. In this way, the Colombian producer and performer Nobeat demonstrates his genius when it comes to mixing sounds and, without a doubt, he will hypnotize the audience with this song the only way he knows how. Listen to “Medio Crazy” HERE via Interscope Records on all digital music platforms.
Produced by Nobeat and written by both artists [KHEA and Nobeat], “Medio Crazy” is a danceable track, considered by the Colombian producer as a track that rises in level as the lyrics progress. “It is a song that never falls but advances, in terms of sound, while the lyrics have a current factor so that all youth can identify with it. That is why we use simple language, like when we chat on WhatsApp,” said Nobeat, who explained that when he creates a song he is inspired, mostly, by the beat. Furthermore, “Medio Crazy” is a song dedicated to women who consider themselves crazy or toxic, an adjective that today is almost a compliment, “… even if she is half crazy we tell her that she is much better than the others because suddenly she can be more sincere, honest and respectful,” added Nobeat about the meaning of the lyrics.
On the other hand, working again with the greatest Argentinian trap singer, KHEA, is a great opportunity for Nobeat to continue expanding his music and his career to a higher level. “Since I had previously worked with KHEA on ‘Ayer Me Llamó Mi Ex,’ I knew exactly what would look good with his voice and style; I think we created the perfect combination. Also, whenever we’re in the studio there is a connection and that can be felt in the final product,” expressed Nobeat about his collaboration with KHEA, which he is sure will open many doors for him.
The music video, directed by Latin GRAMMY® nominee Charlie Nelson, was filmed in Miami, FL. The clip shows two “half crazy” women, who after a party and total lack of control, wake up in a house all for themselves. After sharing their madness and complicity between them with dangerous games using knives, they realize that there are two men in the house (Nobeat and KHEA), they confront them in the midst of their impudence and keep them captive.
Recently, Nobeat produced Lele Pons’ anthem “Se Te Nota” (with Guaynaa) and “Ayer Me Llamó Mi Ex” [with KHEA, Natti Natasha, Prince Royce, Lenny Santos], which reached Spotify’s Global Top 50, becoming one of the most wanted producers in the Latin music scenario. This led him to position himself in the prominent list of Latin producers on Billboard as one of the 10 most important producers in the industry. Simultaneously, the 21-year-old artist has released solo singles at a prolific pace, such as “Perreo Sano,” “Snicker,” “La Pasé Cabrón,” and the summer hit song “Vámonos.”
Nobeat was recognized as a prodigy in his hometown in Santa Marta (Colombia), after accompanying the local orchestra when he was only six years old. He spent the next ten years playing piano and violin, as well as studying jazz and classical music. At the age of 15, he received the first of two scholarships from the Latin Academy of Recording Arts and Sciences (Latin GRAMMY®); shortly thereafter, he began producing and writing. At the age of 16, the download of a music app opened his eyes to the culture of playlists, while choosing between reggaeton, dancehall, trap, jazz, funk, hip-hop, R&B, salsa and afro rhythms, he began creating a musical hybrid style.
Watch the music video for “Medio Crazy” HERE.
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Colombian composer and musical prodigy, Nobeat, has become one of the most sought-after collaborators in the industry today. Born into a musical family, Nobeat learned to play both the violin and piano at a young age. His extraordinary ability to listen and immediately perform without reading notes surprised his family and other musicians. His talents would lead him to win the Latin Grammy Foundation Scholarship twice, one after the other. He ultimately decided to pursue his career as a full-time producer where he would go on to sign with Interscope Records. He released his first song “Ontas” in 2019 which has amassed more than 1 million views. He is also the producer behind global hits such as “Se Te Nota” and “Ayer Me Llamó Mi Ex Remix” that have a combined total of 468 million views on YouTube and 288 million streams on Spotify. Billboard even recognized him as one of “17 Latino Male Artists to Discover During Quarantine” and subsequently listed him as “One of the 10 most important producers in the industry”. Nobeat is a force to be reckoned with and his latest release “La Pasé Cabrón” proves just that with already racking up 1 million views on YouTube in just under a month.
At only 20-years-old, Argentine artist KHEA fueled the explosion of Latin American trap to worldwide prominence. After quietly developing a sound of his own, he leapt to global renown with the 2017 single “LOCA.” Boosted by the remix alongside international superstar Bad Bunny, the song surpassed a staggering 1 billion combined streams. It also paved the way for a string of hits such as “Vete” (209 million views), “Se Motiva” (174 million views), and “Como Le Digo” (142 million views). Indicative of his versatility, he had the opportunity to collaborate with Blackbear on the song “Hot Girl Bummer” and with One Republic on “Better Days”. In 2019, he inked a deal with Interscope Records and joined the management roster of Electric Feel as the company’s first Latin act, in partnership with manager Austin Barmak. He also signed with agency WME and was one of only three Latin artists to participate in Europe’s main festivals. Expanding one of his biggest gold-selling bangers of 2020, KHEA released the official remix of “Ayer Me Llamó Mi Ex” with Natti Natasha and Prince Royce” [feat. Lenny Santos]. In less than 24 hours, the song debuted #1 on YouTube in Argentina and Uruguay, received more than 177 million views so far and has entered at No. 50 on Billboard’s Global Excl. U.S. chart and No. 77 on the Global 200. In December 2020, he released his song “KELOKE” along with the official video, where KHEA is tormented by his demons of love and showcases a style much more soft and romantic than what his fans are used to. The song already has more than 14 million views on YouTube and 6 million streams on Spotify. KHEA started the new year strong as Billboard’s Latin Artist on the Rise in February and continues to display his talent with new releases such as “tu msj </3” and “Mood” with critically acclaimed singer-songwriter Rita Ora. His latest single “WACHA” with Duki debuted at #5 on Spotify’s Top Debut Songs Global chart, and the official video, which has already surpassed 45 million views on YouTube, trended in 16 countries.
About Interscope Records
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman and CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop, alternative and Latin. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company www.interscope.com.