MIAMI, FL — October 29, 2024 — (NOTICIAS NEWSWIRE) — Dirty Kitchen, a leading producer in Latin American advertising and entertainment, announced its sponsorship of the Advs Discipline at the 2024 Ibero-American Festival of Creativity (FIAP). This partnership marks a significant step in the company’s expansion, particularly in the Mexican market where it has been actively growing its presence.
Juan Camilo Rodríguez, CEO and partner of Dirty Kitchen, emphasized the significance of this partnership for the company during its strategic entry into the Mexican market. “Dirty Kitchen is expanding to Mexico with Camila [Rivas Estrada] as our creative director. In this context, participating in events like FIAP, which hold substantial influence in the region, especially Mexico, is crucial for us,” explained Rodríguez.
FIAP, a renowned festival celebrating creativity and advertising in the Ibero-American region for 55 years, has consistently gathered the industry’s top minds. This year’s edition will explore how brands are adapting to the digital age by employing innovative communication strategies to captivate audiences in an increasingly fragmented media landscape.
Focusing on entertainment as a creative tool
Dirty Kitchen, renowned for seamlessly blending entertainment with advertising, views FIAP as the perfect platform to share its perspective on how creativity should be harnessed to produce content that resonates with audiences. “We have a unique vision for entertainment and its synergy with creativity, which we believe will be valuable to share at the festival through talks and dedicated spaces,” added Rodríguez.
Camila Rivas Estrada, Creative Director of Dirty Kitchen, emphasized that this partnership acknowledges over a decade of work centered on entertainment. “For more than a decade, Dirty Kitchen has been forging a path in Colombia, where entertainment is recognized as the authentic vehicle for connecting with people and brands,” she stated. For the production company, entertainment isn’t merely an added component in advertising campaigns, but rather the cornerstone that ensures a message is impactful and unforgettable.
Expansion into Mexico and the role of FIAP
With the launch of its Mexican operations, Dirty Kitchen aims to solidify its presence in one of the region’s most influential markets. Rivas explained that Dirty Kitchen’s expansion into Mexico isn’t coincidental but a logical step in its evolution. “Mexico is a highly attractive market in the realm of communication, not just advertising. It’s a benchmark country for understanding how to effectively communicate with Latin American and global audiences,” she stated.
The 2024 edition of FIAP presents a strategic opportunity for Dirty Kitchen, as the festival has historically been a platform for brands and agencies to address industry challenges. For Juan Camilo Rodríguez, FIAP serves as a validation and recognition space for the creative industry. “FIAP is a significant validator for us and the industry as a whole. It’s a platform for high-level discussions, which is exactly what we seek.”
An opportunity to connect with big brands
One of Dirty Kitchen’s primary objectives at FIAP 2024 is to solidify its relationships with major brands operating in Mexico. Rodríguez emphasized that participating in this festival provides an invaluable opportunity to engage with key brands in the region. “Our goal is to offer brands top-tier entertainment solutions and invite them to collaborate on large-scale content creation,” he said. The production company, with a proven track record of working with major brands in Colombia, aims to replicate this success in the competitive Mexican market.
Dirty Kitchen’s sponsorship of the Ads Discipline at FIAP 2024 underscores its expansion strategy within Latin America. For Camila Rivas, this presents a unique opportunity for the production company to fully immerse itself in the region’s creative discourse: “In spaces like FIAP, especially through this partnership, we aim to contribute to the regional dialogue, sharing our perspective, experience, and the unique DNA that originated in Colombia but increasingly impacts people and brands across the region.”
FIAP 2024 is a platform for advertising creativity, where production companies like Dirty Kitchen will showcase how the integration of entertainment and branding is essential for success in today’s competitive global market.
For more information go to www.fiapawards.com/
About FIAP
The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.
About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU’s three free newsletters reach over 30,000 subscribers daily.
