BURBANK, California — August 1, 2017 — (HISPANICIZE WIRE) — LBI Media, the fastest-growing, minority-owned Spanish-language broadcasting company in the U.S. announced today that its Estrella TV Network has added a new affiliate in Wichita, Kansas.
As part of its ongoing expansion in key markets across the US, Estrella TV has signed an affiliate agreement with KCTU 43.2 in Wichita, Kansas, making it its 48th affiliate, and whose signal will be live as early as the first week of August. With this agreement, KCTU will broadcast the news and entertainment programming offered by Estrella TV’s extensive content catalogue.
“Adding KCTU as a new affiliate is a clear indication of Estrella TV’s momentum and rapid expansion, as well as its growing influence as a leading Spanish-language broadcasting company that offers high quality and relevant content to Hispanics living in the US,” stated Cathy Lewis Edgerton, SVP, distribution and affiliate sales, LBI Media, Inc.
Estrella TV is the country’s fastest-growing Spanish-language broadcasting network and the only Hispanic network that has experienced year-over-year audience growth, while its two main competitors have continued to show a declining trend in viewership in recent consecutive quarters.
About LBI Media, Inc.
LBI Media, Inc., is a leading Spanish-language entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on revenues and number of stations. The company owns 16 radio stations (thirteen FM and three AM), ten television stations, “Estrella TV,” a leading Spanish-language television broadcast network in the U.S., and Fenomeno Studios multi-channel network. Through Estrella TV, we broadcast in 47 designated market areas, or DMAs, across the U.S. through both our owned television stations and affiliates. The company produces over 50 hours of original television programming at its Burbank Television Studios each week. The Estrella TV programming catalog consists of over 7,500 hours of original Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.