BURBANK, CA – April 16, 2018 – (HISPANICIZE WIRE) – EstrellaTV, the fastest growing Spanish- language broadcaster in the U.S., announced today that it experienced a 12% increase in Prime(1) versus last year.
According to Nielsen(2) and in what continues to be an impressive growth story, EstrellaTV is up 12% in the Prime daypart during Q1 2018, A18-49 as compared to same period last year and +26% versus same period in 2016, making it the only Spanish-language network in the US that has experienced any Primetime audience growth in Q1 2018.
EstrellaTV’s impressive performance in Prime is summed up with growth across programs on the current schedule, bucking a trend in the overall Hispanic market that has experienced an 18% audience decline.
Part of this success is attributed to EstrellaTV’s gains made with shows such as the highly rated talent search competition “Tengo Talento, Mucho Talento” (+24%) and its bio series “Tarde Lo Conocí” (+25%). This growth makes EstrellaTV the only Hispanic TV network with Prime growth in Q1 2018, compared to a decline for Telemundo(-25%), Univision(-19%), and UniMas(-14%) in A18-49.
In 2017, EstrellaTV was the only Spanish-language network, broadcast or cable with Total Day growth among adults 18-49, while all of its competitors were down for same period in same demo(3) EstrellaTV’s dynamic and fast-paced comedy, news and entertainment-based programming has been the winning formula for the network’s steady growth and success since its inception, and a strategy that many of its competitors have recently started emulating.
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
(1)Prime Daypart based on MF 7P-11P
(2)Source: Nielsen Ratings Live SD+ (000) Prime Programming • % Difference Q1 2018 (01/01/2018-03/25/2018) vs 2017 (01/02/17-03/26/2017)
(3)Nielsen (MediaView), 12/26/16-12/24/17 vs. 12/28/15-12/25/16, based on P18-49 Live SD (000)s
