MIAMI, FL — August 20, 2021 — (NOTICIAS NEWSWIRE) — Experts have spent years learning, measuring, and optimizing impressions, viewability, views, conversions, clicks, CPC, CPM, CPV, ROI, among others. But, these measurements have not been enough for those who work in the media, since it has been impossible to integrate and compare the measurements of the internet with those of traditional media. Furthermore, Google, Facebook, and the online media require their own measurements and there is no collective, transparent and un-duplicated visibility at the moment.
In the presentation “Reach & Frequency in Digital Advertising”, part of the CR 15° series, FePI 15 Content and Reflections – sponsored by the Independent Advertising Festival and in partnership with PRODU-, Felipe del Sol, CEO and Co-Founder of Admetricks, will explain how his company revolutionized the industry by delivering Alcance Des-duplicado (un-duplicated reach) metrics and GRPs for digital advertising. These solutions allowed, for the first time, to perform competitive efficiency analyzes, know the incremental reach that each digital medium provides, and compare GRPs with traditional media.
This session is scheduled for: Monday, August 23rd at 2PM Miami / 3PM Argentina / 1PM Mexico / 8PM Madrid.
The CR 15°, is an effort to select experts from various areas of the industry with the objective of providing its members with key information about current trending topics.
View presentation here
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
Admetricks gives you control of what is going on in the digital advertising market. With Ad Intelligence you can know the reach, frequency, GRPs, impressions, and advertising spend that any brand has in digital advertising. And with Brandy Social you can compare the content of brands on social media networks.
Ad Intelligence allows you to know the market share of different brands in a category, what are the media plans of competitors, the individual and incremental contribution that each publisher contributes to the reach, obtain GRPs to compare with offline media, and verify that the campaigns was displayed in a publisher.
Brandy Social allows you to understand the creativities and the performance of the contents of the brands versus their competitors in social networks (Facebook, Instagram, YouTube, and Twitter) in a single and simple view.
Ad Intelligence is available for 19 countries: Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Dominican Republic, Spain, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay, and Venezuela, and Brandy Social for the world.