MIAMI, FL — September 6, 2024 — (NOTICIAS NEWSWIRE) — The upcoming FIAP Face to Face Webinar will delve into five award-winning campaigns from the WARC Awards LatAm for Effectiveness 2024. These case studies will showcase creativity, innovation, and effective strategies that have driven significant results in the Latin American market. Each campaign demonstrates how brands and agencies have successfully harnessed audience insights and integrated innovative channels to achieve their goals.
The webinar will feature discussions on these award-winning campaigns: “Handshake Hunt” for Mercado Libre by GUT Brazil; “Welcome to the Group” for Cambiemos La Regla by PHD Costa Rica; “Inflation Proof Prize” for Mercado Pago by GUT Argentina; “Untold Verses” for Presidente by Publicis Dominicana, Santo Domingo; and “Buscapé – Back to the City of God” for Vivo and Motorola by VML, Brazil.
The “The Secret to Success in the Multiplatform Era – WARC LatAm” webinar will feature Douglas Silveira, Co-Head of Media & Effectiveness at GUT São Paulo; Esteban Urchipia, Marketing Manager at Mercado Libre; Alan Vainrub, CEO of PHD Costa Rica; and Joan Bueno, Business Director at Publicis Dominicana / Grupo Peña Defilló, and José Jimenez, Head of Art General at Grupo Peña Defilló. The session will be moderated by Mara Fernández, Chief Transformation Officer at PRODU.
Join the conversation next Tuesday, September 10 at 12pm (Miami).
To enroll, register here
About FIAP
The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.
About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU’s three free newsletters reach over 30,000 subscribers daily.