AUSTIN, TX – October 11, 2017 – (HISPANICIZE WIRE) – Three-time EMMY winner Gaby Natale is joining the wireless family as a Sprint Latino brand ambassador and social influencer. The wireless carrier and its multicultural public relations agency, APC Collective, have tasked the SuperLatina host with developing organic content for the brand’s upcoming campaigns bringing the community closer to their favorite events, celebrities, artists and movies.
“The work that Sprint Latino and APC Collective are doing is the type of groundbreaking campaign I’m always looking forward to being a part of. Sprint is a company that not only supports the Latino community to experience their passion points at the palm of their hand but also closely collaborates with content creators like me to share the latest news in a fun and organic way! I can’t think of a better use of my time, my creativity and my influence,” said Natale.
Natale’s duties as a Sprint brand ambassador will involve leveraging her audience and creativity to produce culturally relevant content for the brand.
Click to watch Sprint Latino’s Ride & Jam Highlights
“Gaby aligns closely to our mission at Sprint and we are happy to have her as part of our family to continue building relatable content, empowering and bring recognition to our community and brainstorming and creating unique experiences for our customers,” said Kymber Umaña, Hispanic Marketing Manager at Sprint.
The partnership calls for a holistic, multi-layered campaign that will build on Natale’s motivational speeches and keynote addresses, supporting her personal endeavors and a number of Sprint-sponsored campaigns and sponsorships.
“We believe that Gaby is a perfect example of the entrepreneurial spirit, relatable personality and creative mind that our client recognizes and celebrates in the Hispanic community. We are honored to continue executing campaigns hand in hand,” said Audrey Ponzio, Founder of APC Collective.
Past collaborations between Natale and Sprint Latino include customized amplification campaigns for Sprint initiatives amplifying the Hispanic community’s passion surrounding music, sports and entertainment.
About Gaby Natale
Gaby Natale is a three-time Emmy award-winning journalist, speaker, bestselling author and entrepreneur. She is the executive producer and host of the TV show SuperLatina that airs nationwide in VME TV, a member of the PBS family. She is one of the few women in the entertainment industry who owns not only the rights to her TV show but also a television studio.
Natale is also the co-founder and President of AGANARmedia, a marketing company with a focus on Hispanic audiences serving Fortune 500 companies such as Hilton Worldwide, Sprint, Ebay and Amazon, to name a few.
In 2017, Natale launched her first book “El Circulo Virtuoso” in partnership with HarperCollins Espanol. The book debut as Amazon #1 Hot Release in the inspiration, self-help and business categories.