NEW YORK, NY – June 6, 2014 – (HISPANICIZE WIRE) – Hennessy, the number-one selling Cognac brand in the world, continues to celebrate the achievements of Latinos who embody the brand’s “Never stop. Never settle.” mantra by welcoming back to New York City celebrated professional baseball player Carlos Beltrán. Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push the limits of their potential, the “Never stop. Never settle.” program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados.
“It is important for Latinos to help each other and make it easier for future leaders to break barriers that still exist”
Hennessy held a private event to celebrate Mr. Beltrán’s work both on and off the field and his iconic stature among the Hispanic community in Puerto Rico, the U.S. and globally. Hennessy honored the Manatí-born baseball star as part of a long line of Latinos who have shaped the modern game of baseball and are inspirations among the community.
“I am honored to partner with Hennessy and celebrate my culture,” said Beltrán. “It is important for Latinos to help each other and make it easier for future leaders to break barriers that still exist. Today, Latinos are in sports, music, politics and business. We’re truly engrained across the fabric of American culture. I’m proud to maintain the ‘Never stop. Never settle.’ mentality that leads us all to new heights.”
This weekend, New Yorkers will come together to celebrate Puerto Rican culture and heritage. Hennessy has and continues to pay homage to influential Puerto Ricans throughout history, including like Beltrán, such as Roberto Clemente, Orlando Cepeda and Tego Calderón.
The “Never stop. Never settle.” campaign celebrates the aspirational drive towards success that helps define Puerto Ricans and the broader U.S. Hispanic community. Online, fans can engage with Hennessy on Facebook (Facebook.com/Hennessy), Twitter (@HennessyUS), Instagram (HennessyUS) and at Hennessy.com. Visit the News & Events section of Hennessy.com to see more of the celebration with Carlos Beltrán.
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moët Hennessy Louis Vuitton S.A. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, V.S.O.P. Privilege, Hennessy Black, X.O, Prive, Paradis, Paradis Imperial and Richard Hennessy.
Image Captions (On Media Assets):
Image 1: Carlos Beltrán and “King Félix” Hernández celebrate Latinos in baseball with Hennessy
Image 2: Carlos Beltrán signs a baseball bat for a fan at the Hennessy celebration of Latinos in baseball
Image 3 and featured image: Barry Larkin & Carlos Beltrán celebrate achievements in baseball with Hennessy
Image 4: Carlos Beltrán learns how to make his own Beltran Blueberry Mojito with Hennessy mixologist Joseph Solís
Image 5: Hennessy honors Latinos in baseball like Carlos Beltran and all those who “Never stop. Never settle.”