NASHVILLE, TN – September 30, 2015 – (HISPANICIZE WIRE) – Nissan, a preferred auto brand among U.S. Hispanic car owners, unveiled the fresh new look of its most popular sedan among Latinos, the 2016 Altima, in time for Hispanic Heritage Month. Simultaneously, Nissan North America is proudly celebrating Hispanic Heritage Month and asking fans to showcase their heritage pride on Twitter and Instagram via a social media contest utilizing the hashtag #NacionHispana.
Hispanic Heritage Month began Sept. 15 and runs through Oct. 15. Among U.S. Hispanic car owners, the brand is ranked No. 2 and the Nissan Altima ranked third out of 10 best sedans. From January to March of 2015, Nissan Altima sales among Latinos increased 1 percent from 2014.
Top-ranking Hispanic Vine stars, Oscar Miranda and Jessi Smiles, will be creating Hispanic Heritage Month-related content for Nissan’s #NacionHispana social media contest. Latinos are invited to share their passion for Nissan and their heritage by submitting selfies using the hashtag #NacionHispana. Those earning the most likes will win Nissan “Premios de Pride” fan packs with bumper stickers, flags, t-shirts and more.
“Nissan prides itself on its continued commitment to the Hispanic community, which is evidenced in our community outreach efforts and long-standing philanthropic partnerships,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America. “We’re excited to unveil the 2016 Altima, a favorite model among Latinos, during Hispanic Heritage Month to celebrate the growing relationship between Nissan and the Hispanic community nationwide.”
Nissan proudly gives back to the Hispanic community through longstanding philanthropic partnerships, corporate social responsibility programs, and investment in Hispanic talent across all levels of the organization. Nissan actively partners with organizations such as LULAC’s National Educational Services Centers (LNESC) to encourage Latino students to pursue STEM careers, and in 2015 the company donated more than $95,000 to LNESC to fund their STEM programs. The automaker has also hosted students at its manufacturing facilities and various universities to interact one-on-one with Nissan engineers to learn about career opportunities in the automotive industry.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
