MIAMI, FL – November 12, 2015 – (HISPANICIZE WIRE) – Los Tweens & Teens (www.lostweens.com), the bilingual e-magazine for the years after kindergarten and before college, and Ford Motor Company partnered for a second consecutive year to donate safe driving kits to over 70 schools in Florida for their safety campaign “Ford Safe Driving Zone: Zona de Conducir Seguro.”
According to the Florida Highway Safety and Motor Vehicles (FLHSMV), in 2013 distracted driving was the cause of 39,000 crashes in Florida resulting in 201 deaths and 33,000 injuries. The “Ford Safe Driving Zone: Zona de Conducir Seguro” campaign, now in its third consecutive year, seeks to emphasize the importance of keeping our hands on the wheel and our eyes on the road at all times and will be implemented in school zones across Florida.
Based in Miami Los Tweens & Teens are engaging their online community in Florida by encouraging them to nominate their school to receive safety equipment that helps improve the schools’ safety, details are on the blog: http://www.lostweens.com/community/education/ford-safe-driving-zone.html.
The partnership aims to create a greater conscienceness among drivers, especially teenagers, about what constitutes as distracted driving and how it affects everyone on and off the road.
A big misconception regarding distracted driving is that it doesn’t go beyond cellphone usage; however, as FLHSMV states, distracted driving is “any activity that takes the driver’s attention away from the task of driving”. This includes eating, applying makeup, and even playing with the radio.
About Los Tweens & Teens
Created by Latina mompreneur, Cristy Clavijo-Kish in 2011, Los Tweens & Teens (www.LosTweens.com) is the only bilingual e-magazine to focus on helping parents & guardians provide “positive influence for the in-between years of 7-17, when children are no longer babies but they aren’t’ yet adults. The platform covers content about trending topics, family travel, product reviews, videos, recipes, how-to’s, beauty and fashion. Los Tweens’ unique content features child expert advice, as well as original editorial series like “Ask The Nest,” “LifeEDU,” and “Los Quinces.” The site has partnered with a variety of brands, including Ford Motor Company, Coca-Cola, and Microsoft, and is part of the blogger influencer network, DiMe Media.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
