MIAMI, FL — August 23, 2021 — (NOTICIAS NEWSWIRE) — Companies are increasingly betting on the creation of open and interconnected data ecosystems. First, they start to use technological solutions that allow them to continue carrying out the essential marketing actions for the industry to be sustainable, but in a safe way and following the new privacy laws and regulations, such as the elimination of cookies. But how will this impact Latin America? How will a cookieless Latin America look like and which are the future possibilities of digital marketing?
These questions will be the central theme of Patricio Robbiano, Country Revenue Manager for Chile & Peru at Retargetly, presentation “Cookieless Future: Shared and Connected”, within the CR 15° series, FePI 15 Content, and Reflections – sponsored by the Independent Advertising Festival and in partnership with PRODU. In this context, Robbiano will also discuss myths and realities, hard facts about consumers, and where digital advertising is headed.
This session is scheduled for: Wednesday, August 25th at 2 PM Miami / 3 PM Argentina / 1 PM Mexico / 8 PM Madrid.
The CR 15°, is an effort to select experts from various areas of the industry with the objective of providing its members with key information about current trending topics.
View presentation here
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
Retargetly is the leading independent data solution from Latam. Our proprietary platform processes over 25 billion data events a month and transforms them into actionable analytics that drives business results across the board. The recently launched Retargetly Audience Platform (RAM) is the number one data exchange in Latin America, with over 1000 active buyers and millions of dollars traded every year.