MIAMI, FL – April 20, 2023 – (NOTICIAS NEWSWIRE) – Media and advertising have the power to change how people think about gender roles and, at the same time, help shape the way we view one another. So, how have women been portrayed in advertising over the years? What’s the role of women in advertising currently?
To answer these, and many questions in this regard, this new edition of the FIAP Face to Face Webinar features Tessy Hayser, Senior Art Director; Marlene Venero, Associate Creative Director, and Sofia Zermoglio, Senior Copywriter, all members of Casanova//McCann, a woman-owned, minority-owned, full-service advertising agency specializing in reaching Hispanic consumers.
The webinar “Women in advertising from different perspectives”, will be moderated by Mara Fernandez, Associate Publisher and Senior Director for the US Hispanic and Latin American Markets on Monday the 24th at 12pm Miami (EST).
The Ibero-American Festival of Creativity, FIAP, reaches its 52nd edition to continue recognizing creativity in all advertising formats in Ibero-America. Last year, the festival ushered in a new era based on excellence and innovation. In partnership with PRODU, the leading provider of information for the Spanish-speaking entertainment, advertising and technology industry, they bring a new concept: recognizing excellence in ideas that transform, inspire, elevate and excite audiences in the region and beyond.
For 34 years, PRODU has been the leading provider of content for television, advertising and technology professionals in Latin America, Spain and the US Hispanic market. PRODU produces regular business publications, now all digital aligned with its sustainability strategy, and an online directory: Who’s Who Online, additionally to the most prestigious and consulted website and newsletters on the television, advertising and technology industries. PRODU offers three free newsletters that reach more than 30,000 decision makers and executive professionals every day.