MIAMI, FL — November 11, 2021 — (NOTICIAS NEWSWIRE) — “There are two ways of looking at independent strategic talent: one that is wrong and one that can help us transform the world,” wrote Rocio F. Brusseau, co-founder, and CSO, OVERFLOW – “Indies” Strategist Accelerator, in the new PRODU Opinion column titled “Don’t call me a freelancer, call me Indie”.
Brands and agencies “tend to look for freelancers when they are overworked,” she explained, but this term – which originated to call a soldier without a flag or a “mercenary” – does not cover this independent strategic talent. For Brusseau, the right way to call this talent is “Indies.”
She defines Indies “as the thinkers and creators who decided one day to leave aside the corporate mainstream to exercise their creative freedom of thought” in the areas of marketing, innovation, design, and communications. And she concludes that these are the ones that will really benefit brands and agencies with their independent performance.
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Overflow is an accelerator for Independent Consultants that provide resources to advance work quality, business growth opportunities, and professional and personal impact.
OVERFLOW DELIVERS VALUE THROUGH THREE SERVICES:
INSIGHT- Access to databases and marketing resources that were out of reach for indie consultants until now.
MARKET- We help strategy consultants to productize IP, gain visibility and scale, and ensure safe transactions.
COLLAB- A space to facilitate – not intermediate- shared learning and projects among consultants, collaborators, and clients.
The diversity of member backgrounds at Overflow and the richness of their independent perspectives contribute to a larger impact on innovation and sustainable growth.
Overflow protects the high-quality standards of the collective -consultants, clients, and collaborators- by requiring all prospective members to be referred and approved by current members. To know more about us visit: www.weareoverflow.com