• ABOUT
    • WHY NOTICIAS NEWSWIRE?
    • GUARANTEED VISIBILITY NETWORK
    • OUR TEAM
    • TESTIMONIALS
    • TERMS
  • PRICING
  • ORDER FORM
  • FOR JOURNALISTS
  • RESOURCES
    • HISPANIC MARKET INSIGHTS AND ARTICLES
    • CELEBRATE HISPANIC GREATNESS
    • CELEBRATE HISPANIC GREATNESS – QUIZ
    • SEO TIPS
    • NOTICIAS NEWSWIRE FEEDS PLUGIN
    • NOTICIAS NEWSWIRE WIDGET GENERATOR
    • Hispanic PR Blog – Weekly Newsletter
  • CONTACT
  • REQUEST INFO
  • English
    • Español

Noticias Newswire - Hispanic Press Release Distribution Wire Service

The world changed. Your wire should 'tu'

Noticias Newswire - Hispanic Press Release Distribution Wire Service
NEW! EDITORIAL FEATURES ARTS & CULTURE AUTOMOTIVE BUSINESS & FINANCE EDUCATION ENTERTAINMENT FAMILY & LIVING FASHION & BEAUTY FOOD & BEVERAGE GENERAL NEWS HEALTH HUMAN INTEREST IMMIGRATION INTERNET & TECHNOLOGY MARKETING/ SOCIAL MEDIA PUBLIC AFFAIRS/GOVERNMENT SPORTS & RECREATION TRAVEL & TOURISM
RetroPop Media and Pepsico Named Finalists for 2021 PR Week Multicultural Marketing Award for Altísimo Live

RetroPop Media and Pepsico Named Finalists for 2021 PR Week Multicultural Marketing Award for Altísimo Live

— Lead partners also included iHeartMedia Latino, P&G, Cien+, WFHN-TV, and Farmworker-serving Organizations —

December 11, 2020 | 09:56 am
  • Español

FT LAUDERDALE, FL – December 11, 2020 – (LATINX NEWSWIRE) – RetroPop Media and Pepsico, in collaboration with creative agency CIEN+, were named finalists today for the 2021 PRWeek Multicultural Marketing Award for creating and producing the historic Altísimo Live virtual festival in support of America’s farmworkers.

“As the grandchild of a farmworker, being a finalist for the nation’s most prestigious PR marketing award is already a huge honor but this recognition is sweeter because it shines a light on America’s farmworkers,” said RetroPop Media CEO Manny Ruiz, who along with iHeartMedia Latino Chairman Enrique Santos co-founded the festival.

Key production, sponsor, and media coalition partners of also included P&G, PEOPLE en Español, WW, Chispa, WFHN-TV, Justice for Migrant Women, Hispanics In Philanthropy, INGEÑUITY, and the Hispanic Heritage Foundation (HHF), among others.

The PRWeek Awards is firmly established as the communications industry’s highest accolade. Other finalists include:

— AARP and Republica-Havas: AARP COVID-19 Response

— Crayola and Golin: Colors of the World Crayons

— Donate Life America and The Martin Agency: Donate Life America 83 Futures

— Dove and Joy Collective: The Crown Act

The Story Behind Altísimo Live

As COVID-19 began to ravage the country, America’s essential farmworkers – an estimated three million people who are on the frontlines sustaining our food supply during the pandemic – remained invisible and vulnerable. In the midst of this crisis, RetroPop Media partnered with iHeartMedia Latino to create a virtual festival called Altísimo Live to raise urgent awareness about the plight of farmworkers, and encourage Latinos and non-Latinos to donate funds and other aid to these communities in need.

**In just 23 days**, Altísimo Live organizers created a coalition of internationally renowned music artists, celebrities, media companies, and farmworker-serving organizations to produce an unprecedented Cinco de Mayo (May 5th) live stream benefit called Altísimo Live! Inspired by Live Aid, the music and pop culture festival aimed to raise funds – $5 at a time – for the Farmworkers’ Pandemic Relief Fund aiding farmworkers in the U.S. and Puerto Rico. The event leveraged and reframed Cinco de Mayo, into an epic, stay-at-home show filled with all-star performances, celebrities, stories from farmworker communities, and messages of gratitude and appreciation from notable Americans, with a goal of driving combined actions to support farmworkers.

Altísimo Live proved to be more than a historic and rare moment in Latino unity. In just 23 days, the event:

— Secured over 60 internationally renowned musical artists and celebrity guests including Andy Garcia; Dolores Huerta; Gloria and Emilio Estefan; Gloria Trevi; J Balvin; Jennifer Lopez; Jesse & Joy; Juanes; Los Tigres del Norte; Maluma; Mana; Marc Antony; Sech; and Sofía Vergara among many others.

— Raised over $800,000 for the Farmworkers’ Pandemic Relief Fund through donations and corporate sponsors during the Altísimo Live event.

— Developed long standing relationships with over 15 farmworker communities and corporate partners that prior to Altísimo Live did not exist. These efforts set the groundwork for potential future collaborations that can be leveraged for fundraising and ongoing relief efforts that continue to support farmworkers.

— Elevated the conversation about farmworkers and their role in helping to feed our nation, through aggressive media outreach over 200 unique stories ran in the U.S., Latin America and Europe resulting in 1.9 billion earned media impressions. Key media placements included general market and Spanish-language media: The New York Times, Billboard, The Hollywood Reporter, AP, NBC News, CNN, Vogue, BBC, Telemundo, People en Español, HOLA! USA.

The management team of RetroPop Media has received numerous national and local recognitions for their work ranging from the Pulitzer Prize for community journalism and the Key to the City of Miami to the PRWeek Campaign of the Year and the Silver Anvil for Florida’s Anti-Tobacco Truth Campaign, as well as the Hispanic PR Professional of the Year Award from the Hispanic Public Relations Association.

About RetroPop Media:
Based in Ft. Lauderdale, RetroPop Media (RPM) is the world’s first retro pop culture media company dedicated to celebrating all things “Classic” and “Old School”… from the “Groovy” 70’s to the “Totally Awesome” 80’s and the “OMG” 90’s. During the COVID-19 pandemic, RPM has pivoted to executive producing large scale virtual music and pop culture festivals including Calle Ocho Live and the 116th Street Festival Live Stream, among others.

CONTACT

Angela Sustaita-Ruiz
RetroPop Media
917.204.2787
angela@retropopmedia.com

CONNECT WITH US

MEDIA ASSETS

WEBSITE

http://www.altisimolive.com/

CONNECT WITH US

Noticias Newswire


Tweets by Noticias Newswire

PR Pros: Unleash your Hispanic PR excellence with our Trade Journal + Weekly Newsletter!

Click here to subscribe!

Click here to subscribe and receive the latest industry news, professional development tips, webinars, and more!

OUR PARTNERS 

  PRODUPRODU
  LATINA MEETUPLATINA MEETUP
  MIRA CLICKMIRA CLICK
  HISPANIC YAHISPANIC YA
  LISTAS LOCALESLISTAS LOCALES
  THE AMIGOS CLUBTHE AMIGOS CLUB
  Buena Vida MediaBuena Vida Media
  Talento UnlimitedTalento Unlimited
  Hispanic MediaHispanic Media
el Sol Latinoel Sol Latino
Latin Life DenverLatin Life Denver
Mónica TaherBMónica Taher
La Numero 1La Numero 1
Hispanic PR BlogHispanic PR Blog
DLA ClasificadosDLA Clasificados
  Estilos BlogEstilos Blog
  Brilla MediaBrilla Media
  Hispanic Market AdvisorsHispanic Market Advisors
  Espresso con LecheEspresso con Leche
  Ejecutiva MagazineEjecutiva Magazine
  C|net en Español C|net en Español
  CandypoloozaCandypolooza
  Be LatinaBe Latina
Altisimo LiveAltísimo Live
MA Latino NewsMA Latino News
Latino BaseballLatino Baseball
Latino BoxingLatino Boxing
Latino SEMLLatino SEM
Estilos BlogEstilos Blog
Estilos MediaEstilos Media
Sofrito For Your SoulSofrito For Your Soul
Latin Heat MediaLatin Heat Media
Latinas in BusinessLatinas in Business
Super Latina TVSuper Latina TV
Political CortaditoPolitical Cortadito
PapiBloggerPapiBlogger
CT Latino NewsCT Latino News
Diario Las AmericasDiario Las Americas
El Mundo BostonEl Mundo Boston
Celebrando Latinas MagazineCelebrando Latinas Magazine
El Latino Newspaper – San DiegoEl Latino Newspaper – San Diego
105.3 LA Zeta105.3 LA Zeta
NH Latino NewsNH Latino News
Negocios MagazineNegocios Magazines
QueMeansWhatQueMeansWhat
TamaccTamacc
Los Tweens and TeensLos Tweens and Teens
Latino Business ReportLatino Business Report
Hispanic HoustonHispanic Houston
Juan of WordsJuan of Words
Latin Vibes RadioLatin Vibes Radio
Hip-Hop MundoHip-Hop Mundo
Latinas Life StyleLatinas Life Style
Downtown Miami and Brickell Chamber of Commerce™Downtown Miami and Brickell Chamber of Commerce
  • NEW! EDITORIAL FEATURES
  • ARTS & CULTURE
  • AUTOMOTIVE
  • BUSINESS & FINANCE
  • EDUCATION
  • ENTERTAINMENT
  • ENVIRONMENT & SUSTAINABILITY
  • FAMILY & LIVING
  • FASHION & BEAUTY
  • FOOD & BEVERAGE
  • GENERAL NEWS
  • HEALTH
  • HUMAN INTEREST
  • IMMIGRATION
  • INTERNET & TECHNOLOGY
  • MARKETING/ SOCIAL MEDIA
  • PUBLIC AFFAIRS/GOVERNMENT
  • SPIRITUALITY
  • SPORTS & RECREATION
  • TRAVEL & TOURISM

© 2025 Noticias Newswire
Hispanic Press Release Distribution Wire Service. All rights reserved.

Hispanic Market

logo

Get our Noticias Newswire Monthly eNews for:
  • Hispanic Media News
  • Resources & Tips
  • Event Announcements
  • Sponsorship & Partnership Opportunities
  • Your email will be kept completely confidential
  • This field is for validation purposes and should be left unchanged.
×