MIAMI, FL — March 10, 2022 — (NOTICIAS NEWSWIRE) — Santi Darmandrail, Chief Operating Officer at Retargetly, believes in the potential of adtech to offer efficient advertising solutions that make it easier for brands to find new customers, measure their results, and make grow their businesses. But he points out that, due to the current state of adtech, it’s the opposite.
In this March 2022 edition of PRODU Opinion, entitled “Adtech can give advertisers what fintech gives investors”, Darmandrail calls to tackle this situation. “Those of us who make up the adtech industry must be held accountable, and learn from our mistakes, in order to reverse the damage we have done to it,” he wrote.
He says that just as fintech and insurtech have been great equalizers, “providing financial services and products to people and companies that could never have used them before,” adtech also can be that great equalizer for advertisers.
Read how here
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.
Retargetly is the leading independent data solution from Latam. Our proprietary platform processes over 25 billion data events a month and transforms them into actionable analytics that drives business results across the board. The recently launched Retargetly Audience Platform (RAM) is the number one data exchange in Latin America, with over 1000 active buyers and millions of dollars traded every year.