Using press releases to gain backlinks to your site was once a hot topic in SEO
Many may have forgotten about sending press releases as a link earning strategy after Google’s head of search spam, Matt Cutts, commented in a Google forum thread back in 2013 that “links within press releases won’t benefit your rankings.” But that doesn’t mean it’s not worthwhile pursuing healthy links from your press release distributions – far from it!
Since then, Barry Schwartz from Search Engine Land refuted Matt Cutt’s claim that they are worthless for SEO after showing one case where Google not only discovers the links within typical press releases but uses the anchor text for ranking purposes.
So, now that we killed that myth (or shown at least another side of the story), let’s go on by stating that one of the SEO benefits of your press release distribution is that it will enhance your link profile, when done naturally and not artificially. But for starters, what is a link profile to begin with?
What is a link profile?
As published by one of our strategic partners Hispanic Market Advisors®, your Link Profile is the overall makeup of all the inbound links pointing to your website.
Ok, now that we know what a link profile is, let’s discuss How to Build a Healthy Link Profile
There are three key aspects of a robust link profile. A robust link profile has:
- Diversity
- Relevance
- Velocity
On this post, we’ll only address the first bullet point: Diversity
A well-diversified link profile should be composed of backlinks that appear across many different platforms, such as:
- Latinx Newswire News
- blog post
- news article
- social media posts
- highly relevant business directories
- author bios and guest posts
- comments from theme-based blog posts
All the links are not created equal
Bear in mind that NOT all the links are created equal: do your research on “follow versus nofollow” links, “contextual versus sidebar/footer” links. The value of these are less or more depending which type they are.
Using a backlink checker to get inbound link data
A backlink checker helps you get inbound link data for your website:
- the number of backlinks
- new & lost links
- the type of link
- referring domains
What’s inbound link data good for?
Many companies use a backlink checker for competitive analysis to learn what their main competitors are doing and discover their best backlinks strategies. In sum, inbound link data allows you to compare your backlink profile against those of your competitors, spot hidden backlink opportunities and get a list of web sites to earn backlinks from.
To conclude, it’s important to say that SEO friendly press releases sent via Latinx Newswire should have these elements incorporated to help you improve the reach of your content while strengthening your website’s link profile.
ABOUT THE AUTHOR
Sebastian Aroca, MIB is an entrepreneur and a customer centric Hispanic Marketing professional. He co-founded Hispanic Market Advisors® and has over 20 years of professional experience managing search marketing programs, including Spanish SEO, and client acquisition strategies geared towards connecting innovative brands and professionals with the U.S. Hispanic markets.
