MIAMI, FL — October 31, 2024 — (NOTICIAS NEWSWIRE) — Amarillo Creative Lab, renowned for its innovative approach and commitment to creativity, is the official sponsor of the Innovation Discipline at the 2024 Ibero-American Creativity Festival (FIAP). This partnership underscores the company’s dedication to fostering creative development in Latin America and solidifies its connection to the evolving advertising industry in the region.
FIAP, one of the most influential events for the creative industry, will celebrate its next edition from November 5th to 7th in Mexico City, as part of Advertising Week LatAm. The festival, renowned for recognizing creative excellence, will focus this edition on the convergence of human imagination and artificial intelligence (AI) under the theme “Intelligent Creativity.”
Verónica Ruiz del Vizo, Executive Chairman & Founder of Amarillo Creative Lab, emphasized the significance of this partnership. “Collaborating with FIAP is an honor for Amarillo Creative Lab. It presents a strategic opportunity for our creative team, as it fuels our creativity and invites us to contribute to the industry of ideas,” she said. For Ruiz del Vizo, FIAP is a crucial platform for connecting with advertising leaders and exploring new frontiers in creativity and technology.
Amarillo’s partnership with FIAP fuels creativity in the region and provides advertising industry professionals with access to new perspectives on emerging technologies. According to Ruiz del Vizo, “Artificial intelligence is revolutionizing advertising, and FIAP offers a platform where we can discuss how these innovations are impacting creativity and storytelling.” Furthermore, Amarillo’s collaboration with FIAP underscores the agency’s commitment to democratizing knowledge, empowering new agencies and emerging talents to thrive in an increasingly competitive landscape.
Amarillo Creative Lab has a proven track record of creating innovative advertising campaigns that leverage technology. The agency is currently expanding its capabilities by developing AI-powered tools to enhance personalization and optimize campaign management in digital media. “We’ve developed proprietary platforms for content approval and creativity analysis, applying AI to key projects for clients like Bancolombia and Unilever,” explained Ruiz del Vizo.
In addition to its technological focus, Amarillo maintains a strong social vision. Through programs such as Futuras Promesas, the agency is training young creatives under 25, providing them with opportunities to learn from experts in the advertising industry and the private sector. This program reflects Amarillo’s commitment to nurturing new generations and shaping the future of creativity in the region.
Amarillo Creative Lab has invested in technological development and ongoing training for its team in global markets like Hong Kong and San Francisco. “We’ve invested time and resources over the past three years to stay human while embracing the technological advancements that will revolutionize the way we create and communicate,” concluded Ruiz del Vizo.
FIAP 2024, with the support of Amarillo Creative Lab in the Innovation Discipline, promises to be a pivotal platform for discussing the future of creativity in the age of artificial intelligence, propelling the region towards new storytelling methods and audience engagement strategies.
For more information go to www.fiapawards.com/
About FIAP
The Ibero-American Festival of Creativity, FIAP, is now in its 55th edition, continuing its legacy of recognizing excellence and innovation in all advertising formats in Ibero-America. In partnership with PRODU, the festival is dedicated to acknowledging ideas that transform, inspire, elevate, and excite audiences in the region and beyond.
About PRODU
For 35 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. PRODU produces regular digital business publications aligned with its sustainability strategy, along with an online directory: Who’s Who Online, in addition to the most prestigious and consulted website and newsletters on television, advertising, and technology industries. PRODU’s three free newsletters reach over 30,000 subscribers daily.
